Antigonish, Nova Scotia, Canada


BBA in Marketing

Customers do not buy products. They buy solutions. They buy benefits. Marketers help their organizations understand customer perceptions of value and how to create, communicate and deliver that value better than the competition. Marketers do this in ways that contribute to society in general, not just to the bottom line.

Students choosing a marketing concentration at StFX have the opportunity to study foundational marketing courses including Consumer Behaviour, Marketing Management, Professional Sales and Marketing Research. They can also explore specific areas such as digital marketing. These courses develop students’ knowledge and skills so they are ready for an exciting but complex world.

Students who study marketing are well positioned for careers in: 

  • Entrepreneurship
  • Brand Management
  • Professional Sales
  • Market Research
  • Retail Management
  • Merchandising/Category Management
  • Advertising
  • Digital Marketing
  • Public Relations
  • Not-for-Profit Marketing.

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