Antigonish, Nova Scotia, Canada

Two gold awards for StFX Advancement at national CCAE conference

July 12th, 2018
L-r, Iain Boyd accepting the CCAE gold award in the “Best Fundraising Initiative’ category for the Xaverian Scholarship and Bursary Fund Campaign, and Alexa Zarins, Mike MacKenzie and Jessica MacLellan accepting the ‘Best Use of Social Media’ category gold for the StFX Day of Giving Campaign.

The StFX Advancement team has struck gold—twice—for its outstanding work. 

StFX Advancement was recently recognized nationally, winning two Prix d'excellence Canadian Council for the Advancement of Education (CCAE) gold medal awards at the 2018 CCAE national conference held this year in Halifax, NS.

The Prix d'excellence is the annual awards program of the Canadian Council for the Advancement of Education, recognizing top achievements in alumni affairs, public affairs, communications, marketing, development, advancement services, stewardship, student recruitment and overall institutional Advancement.

StFX took home two national first place awards, one in the ‘Best Use of Social Media’ category for its StFX Day of Giving Campaign, and the other in the “Best Fundraising Initiative’ category for the Xaverian Scholarship and Bursary Fund Campaign.

“I was very, very proud of the Advancement team, and of the university, that we were recognized for our work among our peers across the country,” says Murray Kyte, StFX Vice-President, Advancement. 

“First and foremost, it’s important to know that our work is recognized as being of high quality and relevant, which supports our team’s engagement and pride. It’s also important for the university to be recognized as a place where high quality work is happening, which supports the great work that is happening in all areas of the university,” he says. 

“Frank McKenna always says StFX punches above its weight, this is another instance where StFX knocks it out of the park, competing against large schools.” 

Mr. Kyte says a lot of people may not know what the Department of Advancement does. The department, he says, provides a broad variety of services to support the university’s vision. It primarily consists of three functions, alumni affairs; development, which is the fundraising apparatus; and all marketing and communications for the university.

Among the department’s work is producing marketing materials, digital platforms, public and media relations, the AlumniNews magazine, relationship building, major and planned gifts, fundraising campaigns, and the Annual Giving program, and playing a key role in planning and executing events such as Homecoming, Convocation and the X-Ring ceremony, as well as working with the StFX Alumni Association.   

 

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